B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1
1 -- return on ad spend for Media & Publishing ecommerce vertical (2026)
The directional blended ROAS benchmark for the Media & Publishing ecommerce vertical is approximately 1.2x.
- Directional benchmark
- Low AOV, hard to make paid pay
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale and Onramp Funds
Primary
Tier C
https://www.usedaymark.io/blog/what-is-a-good-roas ↗
Source Article
What Is a Good ROAS for Ecommerce? 2026 Benchmarks
Jul 11, 2026 · 7 min read
What Is a Good ROAS for Ecommerce? 2026 Benchmarks
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
There is no universal "good ROAS." A 4x ROAS is losing money for a brand running 2…
Original Research
Triple Whale and Onramp Funds
· Original study ↗
Methodology
Directional 2026 category benchmark from Triple Whale and Onramp Funds as cited by Daymark; low AOV noted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media & Publishing ecommerce vertical: 1 return on ad spend. Source: Triple Whale and Onramp Funds (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-publishing-ecommerce-roas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/media-publishing-ecommerce-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- return on ad spend for Media & Publishing ecommerce vertical<br><small>Source: Triple Whale and Onramp Funds (2026) · <a href="https://lighthousedata.io/data/media-publishing-ecommerce-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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