B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- customer retention increase for Companies implementing sustainable marketing strategies (2024)
Companies implementing sustainable marketing strategies see a 25% increase in customer loyalty/retention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://blogs-fr.psicosmart.net/blog-les-tendances-emergentes-dans-les-logiciels-de-marketing-quels-… ↗
Source Article
Les tendances émergentes dans les logiciels de marketing : Quels outils seront indispensables en 2025 ?
Les tendances émergentes dans les logiciels de marketing : Quels outils seront indispensables en 2025 ?
- 1. L'importance croissante de l'automatisation du marketing
- 2. L'optimisation basée sur l'intelligence artificielle
- 3. Les plateformes de gestion intégrée pour une vue d'ensemble
- 4. L'anal…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Blog cites a McKinsey report that sustainable marketing strategies yield a 25% increase in customer loyalty/retention. Report not directly linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies implementing sustainable marketing strategies: 25% customer retention increase. Source: McKinsey & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-25pct-loyalty-sustainable-marketing
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<blockquote cite="https://lighthousedata.io/data/mckinsey-25pct-loyalty-sustainable-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer retention increase for Companies implementing sustainable marketing strategies<br><small>Source: McKinsey & Company (2024) · <a href="https://lighthousedata.io/data/mckinsey-25pct-loyalty-sustainable-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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