B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- campaign response rate for McDonald's SMS Lounge (Germany) (2007-2008)
McDonald's SMS Lounge mobile couponing pilot in Germany achieved response rates of up to 29%.
- up to 29%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2007-2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA / 12snap Germany
Primary
Tier B
http://www.mmaglobal.com/studies/mcdonald’s-sms-lounge-12snap-germany ↗
Source Article
The McDonald’s SMS Lounge (12snap Germany)
Original Research
MMA / 12snap Germany
· Original study ↗
Methodology
Mobile couponing pilot in Germany; response rates up to 29%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's SMS Lounge (Germany): 29% campaign response rate. Source: MMA / 12snap Germany (2007-2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-sms-coupon-response-rate-29
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-sms-coupon-response-rate-29" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- campaign response rate for McDonald's SMS Lounge (Germany)<br><small>Source: MMA / 12snap Germany (2007-2008) · <a href="https://lighthousedata.io/data/mcdonalds-sms-coupon-response-rate-29" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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