B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.9%
10.9% -- campaign response rate for McAfee banner ad campaign targeting SMBs (2005)
McAfee's test banner ad campaign achieved a 10.9% response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
2005
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier B
http://www.b2bmarketingbiz.com/?contentCode=tj,bc&page=1 ↗
Source Article
New! SearchMarketing Benchmarks + Eyetracking 2007
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Original Research
MarketingSherpa
· Original study ↗
Methodology
Case study of McAfee test campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McAfee banner ad campaign targeting SMBs: 10.9% campaign response rate. Source: MarketingSherpa (2005). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcafee-banner-response-10-9
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<blockquote cite="https://lighthousedata.io/data/mcafee-banner-response-10-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- campaign response rate for McAfee banner ad campaign targeting SMBs<br><small>Source: MarketingSherpa (2005) · <a href="https://lighthousedata.io/data/mcafee-banner-response-10-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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