B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- campaign response rate for US mass marketing campaigns (2014)
Target consumer response rate to mass marketing/advertising is approximately 1%.
- Attributed across multiple academic and industry sources studying mass marketing response rates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.easymarketinga2z.com/2014/12/25-interesting-facts-about-advertising-in-america.html ↗
Source Article
44 Interesting Facts About Advertising In America
44 Interesting Facts About Advertising In America
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Original Research
Nielsen
· Original study ↗
Methodology
Multiple citations including Nielsen Trust in Advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mass marketing campaigns: 1% campaign response rate. Source: Nielsen (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mass-marketing-response-rate
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<blockquote cite="https://lighthousedata.io/data/mass-marketing-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- campaign response rate for US mass marketing campaigns<br><small>Source: Nielsen (2014) · <a href="https://lighthousedata.io/data/mass-marketing-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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