B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- martech capability utilization rate for Companies (marketing technology) (2026)
Companies use only 33% of their marketing technology capabilities according to Gartner.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://kirro.io/cro-software ↗
Source Article
Best CRO Software 2026: Stacks by Budget, Honest Picks
CRO software helps you figure out why visitors leave your website without buying, signing up, or doing the thing you want them to do. Then it helps you test changes to fix that.
The category covers everything from A/B testing tools to heatmaps, analytics platforms, surveys, and personalization engin…
Original Research
Gartner
· Original study ↗
Methodology
Gartner finding; down from 58% in 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (marketing technology): 33% martech capability utilization rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-capability-utilization-gartner
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<blockquote cite="https://lighthousedata.io/data/martech-capability-utilization-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- martech capability utilization rate for Companies (marketing technology)<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/martech-capability-utilization-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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