B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- martech capability utilization rate for companies (marketing tools) (2026)
According to Gartner, companies utilize only 33% of the capabilities in their marketing tools.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.marketingcode.com/contractor-marketing-budget-leak-26-percent/ ↗
Source Article
Your Marketing Budget Has A 26% Leak. Here's Where The Money Goes. | MarketingCode
Your Marketing Budget Has a 26% Leak. Here's Where the Money Goes.
A study of 750 marketing leaders found that one in four marketing dollars produces zero revenue. For contractors, the waste is hiding in rising LSA costs, untouched tools, and a paid-ads addiction that costs four times more than it s…
Original Research
Gartner
· Original study ↗
Methodology
Down from 58% in 2020
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (marketing tools): 33% martech capability utilization rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-capability-utilization-33
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<blockquote cite="https://lighthousedata.io/data/martech-capability-utilization-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- martech capability utilization rate for companies (marketing tools)<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/martech-capability-utilization-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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