B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- martech capability utilization rate for companies' marketing technology stacks (2020)
Gartner found that companies utilized 58% of their marketing technology capabilities in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier B
https://kirro.io/cro-software ↗
Source Article
Best CRO Software in 2026: Tools, Stacks & Buying Guide
CRO software helps you figure out why visitors leave your website without buying, signing up, or doing the thing you want them to do. Then it helps you test changes to fix that.
The category covers everything from A/B testing tools to heatmaps, analytics platforms, surveys, and personalization engin…
Original Research
kirro.io
· Original study ↗
Methodology
Gartner finding
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies' marketing technology stacks: 58% martech capability utilization rate. Source: kirro.io (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-capability-utilization-58-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/martech-capability-utilization-58-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- martech capability utilization rate for companies' marketing technology stacks<br><small>Source: kirro.io (2020) · <a href="https://lighthousedata.io/data/martech-capability-utilization-58-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.