B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.9%
1.9% -- click through rate for Marriott Bonvoy 'Dreaming of Brighter Days' email campaign (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Axle
Primary
Tier B
https://www.data-axle.com/resources/design-gallery/marriott-bonvoy-boutiques/ ↗
Source Article
Marriott Bonvoy – Boutiques
HSMAI Adrian Awards - Silver Winner
Digital Marketing – Contests/Sweepstakes
Key Results
Generated a 46.9% open rate and 3.5% a click-through rate among Marriott Bonvoy subscribers who had opened boutique-related communications in the past.
Contributed to a 50% increase in sales month-over-month for…
Original Research
Data Axle
· Original study ↗
Methodology
Overall campaign CTR from case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marriott Bonvoy 'Dreaming of Brighter Days' email campaign: 1.9% click through rate. Source: Data Axle (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marriott-bonvoy-campaign-ctr-overall
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<blockquote cite="https://lighthousedata.io/data/marriott-bonvoy-campaign-ctr-overall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- click through rate for Marriott Bonvoy 'Dreaming of Brighter Days' email campaign<br><small>Source: Data Axle (2026) · <a href="https://lighthousedata.io/data/marriott-bonvoy-campaign-ctr-overall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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