B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget share of company revenue for companies (2025)
Marketing budgets represent 7.7% of overall company revenue in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://linkutm.com/blog/how-to-choose-marketing-metrics ↗
Source Article
How to Choose the Right Marketing Metrics to Track (2026)
How to Choose the Right Marketing Metrics to Track (And Stop Drowning in Data)
Marketers are using 230% more data compared to 2020, yet 56% still struggle to find enough time to analyze it effectively (Supermetrics, 2025). More dashboards. More reports. More numbers. And somehow, less clarity than e…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 7.7% marketing budget share of company revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share of company revenue for companies<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-share-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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