B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.8%
7.8% -- marketing budget share of company revenue for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) (Q1 2026)
Marketing budgets represent an average of 7.8% of company revenue among surveyed CMOs.
- Described as effectively flat, up from 7.7% in the prior year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.awesomic.com/blog/vibe-marketing ↗
Source Article
How Vibe Marketing Can Help Your Business Grow in 2026
How Vibe Marketing Can Help Your Business Grow in 2026
Key takeaways:
- Vibe marketing means setting direction and letting AI execute: you define the brief, the voice, and the judgment calls, and the tools produce the volume. MarTech's working definition is "machine-accelerated creativity."
- Almost…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey; described as effectively flat, up from 7.7% in the prior year
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 7.7% | |
| Q1 2026 (current) | 7.8% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue): 7.8% marketing budget share of company revenue. Source: Gartner (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-of-revenue-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- marketing budget share of company revenue for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue)<br><small>Source: Gartner (Q1 2026) · <a href="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.