B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.1%
9.1% -- marketing budget share of company revenue for marketing departments (2023)
The share of company revenue allocated to marketing budgets fell to 9.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://2x.com/blog/3-strategies-to-create-measure-and-report-on-mops-roi-to-the-c-suite/ ↗
Source Article
3 Strategies to Create, Measure, and Report on MOps ROI to the C
Original Research
Gartner
· Original study ↗
Methodology
Gartner data; declined from 9.5% previously
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing departments: 9.1% marketing budget share of company revenue. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-of-revenue-2023
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.1%</strong> -- marketing budget share of company revenue for marketing departments<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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