B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget share of company revenue for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) (2025)
Marketing budgets were at 7.7% of company revenue prior to reaching 7.8% in 2026 among surveyed CMOs and marketing leaders.
- Cited as prior-year baseline comparison figure in Gartner's 2026 CMO Spend Survey
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.awesomic.com/blog/vibe-marketing ↗
Source Article
How Vibe Marketing Can Help Your Business Grow in 2026
How Vibe Marketing Can Help Your Business Grow in 2026
Key takeaways:
- Vibe marketing means setting direction and letting AI execute: you define the brief, the voice, and the judgment calls, and the tools produce the volume. MarTech's working definition is "machine-accelerated creativity."
- Almost…
Original Research
Gartner
· Original study ↗
Methodology
Prior-year comparison figure cited in Gartner 2026 CMO Spend Survey reporting (7.8% of company revenue in 2026, up from 7.7%)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 7.7% | |
| Q1 2026 | 7.8% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue): 7.7% marketing budget share of company revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-of-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share of company revenue for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-share-of-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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