B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11%
11% -- marketing budget share of total budget for All companies (average corporate marketing budget) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://atlasstories.com/establishing-a-marketing-budget/ ↗
Source Article
Marketing budget
Original Research
Deloitte
· Original study ↗
Methodology
Article attributes figure to Deloitte; no specific survey date, sample size, or report name given. Figures are consistent with Deloitte's CMO Survey benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All companies (average corporate marketing budget): 11% marketing budget share of total budget. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-of-total-corporate-budget
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-of-total-corporate-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget share of total budget for All companies (average corporate marketing budget)<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/marketing-budget-share-of-total-corporate-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.