B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9.9%
9.9% -- marketing budget share of total budget for Business-to-business (B2B) services companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://atlasstories.com/establishing-a-marketing-budget/ ↗
Source Article
Marketing budget
Original Research
Deloitte
· Original study ↗
Methodology
Article cites Deloitte; no specific survey date or sample size stated. Figure is a category average for B2B services companies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business-to-business (B2B) services companies: 9.9% marketing budget share of total budget. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-services-marketing-budget-share-of-total
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<blockquote cite="https://lighthousedata.io/data/b2b-services-marketing-budget-share-of-total" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.9%</strong> -- marketing budget share of total budget for Business-to-business (B2B) services companies<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/b2b-services-marketing-budget-share-of-total" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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