B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- marketing budget share of total budget for late-stage startups (e.g. Robinhood) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mediaforgrowth (citing unspecified prior research)
Primary
Tier C
https://www.mediaforgrowth.co/media-capital/managing-cash-in-uncertain-times-alternative-funding-opt… ↗
Source Article
Managing cash in uncertain times: Alternative funding options for Series A+ startups | mediaforgrowth
Managing cash in uncertain times: Alternative funding options for Series A+ startups
- Guests' introduction
- Question for Flavia: From your portfolio companies, where have you seen the biggest change in terms of stage of growth, but also thinking about the sectors as well? Where do you see the bigg…
Original Research
mediaforgrowth (citing unspecified prior research)
· Original study ↗
Methodology
Cited from prior research referenced on panel; range 30-50%, midpoint extracted; Robinhood cited at up to 50%
Methodology documented
Segmentation
IndustryFinTech
Company SizeMid-market
RegionUS
Cite this stat
Plain Text
late-stage startups (e.g. Robinhood): 30% marketing budget share of total budget. Source: mediaforgrowth (citing unspecified prior research) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/late-stage-startup-marketing-spend-share-2022
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<blockquote cite="https://lighthousedata.io/data/late-stage-startup-marketing-spend-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing budget share of total budget for late-stage startups (e.g. Robinhood)<br><small>Source: mediaforgrowth (citing unspecified prior research) (2022) · <a href="https://lighthousedata.io/data/late-stage-startup-marketing-spend-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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