B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
11%
11% -- marketing budget share of total budget for Companies (US) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey (Duke University Fuqua School of Business, Deloitte, American Marketing Association)
Primary
Tier C
https://www.dolomitesconsulting.com/post/how-to-run-social-media-ads-successfully-ad-campaign-struct… ↗
Source Article
Social Media Ad Campaign Structure: How to Run Successful Ads
How To Run Social Media Ads Successfully [Ad Campaign Structure]
- Apr 2, 2021
- 7 min read
Updated: Mar 5, 2025
In our current digital age, there are among 3 billion active social media users worldwide, making up about half of the entire population. (Source: Statista) If you run social media ads al…
Original Research
The CMO Survey (Duke University Fuqua School of Business, Deloitte, American Marketing Association)
· Original study ↗
Methodology
Cited from The CMO Survey, sponsored by Duke University's Fuqua School of Business, Deloitte LLP, and the American Marketing Association; average marketing budget as a share of total company budget. Specific survey wave not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (US): 11% marketing budget share of total budget. Source: The CMO Survey (Duke University Fuqua School of Business, Deloitte, American Marketing Association) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-share-of-company-budget
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-share-of-company-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget share of total budget for Companies (US)<br><small>Source: The CMO Survey (Duke University Fuqua School of Business, Deloitte, American Marketing Association) (2025) · <a href="https://lighthousedata.io/data/marketing-budget-share-of-company-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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