B
Evidence Grade B
Trusted with Context
Aging
38%
38% — market share for HubSpot (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Academic_paper
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
50
Methodology
50
Freshness
60
Sources (2)
Statista
Primary
Tier A
https://www.statista.com/topics/10768/marketing-automation/ ↗
Also cited by
2026-03-09
Original Research
Statista
· Original study ↗
Methodology
DETERMINISTIC_BACKFILL: structured source import; primary_source=Statista; data_vintage=2024; sample_size=not stated; limitation=no LLM-generated methodology or sample size was added
Study: Academic_paper
n=3,162
Segmentation
Industrysoftware_saas
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
HubSpot: 38% market share. Source: Statista (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/marketing-automation-user-base-hubspot-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-automation-user-base-hubspot-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> — market share for HubSpot<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/marketing-automation-user-base-hubspot-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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