B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74.3%
74.3% -- mobile traffic share for fashion e-commerce traffic (2026)
Mobile devices accounted for 74.3% of all global fashion e-commerce traffic in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Adobe Analytics
Primary
Tier A
https://www.amraandelma.com/top-fashion-e-commerce-marketing-statistics/ ↗
Source Article
TOP 10 FASHION E-COMMERCE MARKETING STATISTICS 2026 THAT REVEAL SHOCKING RETAIL GROWTH
10 Apr TOP 10 FASHION E-COMMERCE MARKETING STATISTICS 2026 THAT REVEAL SHOCKING RETAIL GROWTH
Updated for 2026. This page has been fully refreshed with the latest fashion e-commerce marketing statistics, digital retail performance insights, online shopping behavior data, and global fashion industry …
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics Global Digital Commerce
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
fashion e-commerce traffic: 74.3% mobile traffic share. Source: Adobe Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-traffic-share-2026
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<blockquote cite="https://lighthousedata.io/data/mobile-traffic-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.3%</strong> -- mobile traffic share for fashion e-commerce traffic<br><small>Source: Adobe Analytics (2026) · <a href="https://lighthousedata.io/data/mobile-traffic-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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