B
Evidence Grade B
Use with Hedging
Recent
70%
70% — market share for females in influencer marketing (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (8)
afaqs!
Primary
Tier B
https://www.afaqs.com/news/advertising/rasna-launches-nutri-and-revives-prankies-for-summer-campaign… ↗
Also cited by
collabstr.com
https://collabstr.com/2025-influencer-marketing-report
2026-03-12
2026-03-13
2026-03-13
sociallyin.com
https://sociallyin.com/influencer-marketing-statistics/
2026-03-13
2026-03-13
digitalmarketinginstitute.com
https://digitalmarketinginstitute.com/blog/10-eye-opening-ai-marketing-stats-in-…
2026-03-13
2026-03-13
Original Research
Fast Company
· Original study ↗
Segmentation
Industrymedia_entertainment
RoleSocial Media Manager
Channelinfluencer
Cite this stat
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Plain Text
females in influencer marketing: 70% market share. Source: afaqs! (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/market-share-females-in-influencer-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/market-share-females-in-influencer-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> — market share for females in influencer marketing<br><small>Source: afaqs! (2025) · <a href="https://lighthousedata.io/data/market-share-females-in-influencer-marketing-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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