B Evidence Grade B Trusted with Context Current

20%

20% — market share for YouTube Shorts (2026)

Name: Market Share Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2026 · Unknown · sendshort.ai

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Source: sendshort.ai View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-13 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

YouTube Shorts

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

sendshort.ai Primary Tier B

https://sendshort.ai/statistics/short-video/ ↗

Confidence: 23/100 Vintage: 2026

Source Article

Short-Form Video: Industry Statistics (2026) Short Video Platforms Interesting Key Facts - TikTok dominates the short video platform market with a 40% share, followed by YouTube Shorts and Instagram Reels at 20% each. - Facebook Reels reached 800 million users by the end of 2023, while Instagram Ree…

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Original Research

Sendshort · Original study ↗

Segmentation

Industrymedia_entertainment RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

YouTube Shorts: 20% market share. Source: sendshort.ai (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-shorts-market-share-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-shorts-market-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> — market share for YouTube Shorts<br><small>Source: sendshort.ai (2026) · <a href="https://lighthousedata.io/data/youtube-shorts-market-share-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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