B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- generative ai adoption rate for Marketers surveyed the year prior (generative AI tool usage) (2023)
51% of marketers surveyed the year prior used generative AI tools.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://asenmarketing.com/blog/2025/05/ai-for-marketing-tools-help-but-nothing-beats-human-touch/ ↗
Source Article
AI in Marketing: Tools Help, but Nothing Beats Human Touch
Original Research
Salesforce
· Original study ↗
Methodology
Prior-year figure cited as baseline for the 2024 adoption rate; original Salesforce report not directly linked.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers surveyed the year prior (generative AI tool usage): 51% generative ai adoption rate. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-generative-ai-tools-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-using-generative-ai-tools-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- generative ai adoption rate for Marketers surveyed the year prior (generative AI tool usage)<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/marketers-using-generative-ai-tools-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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