B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- influencer marketing adoption rate for marketers (2017)
86% of 181 surveyed marketers used influencers in 2017.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2017
Entity
Sample Size
181
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Linqia
Primary
Tier C
https://www.hightower.video/video-production-advice/should-you-use-an-influencer-in-your-corporate-v… ↗
Source Article
Should You Use an Influencer in Your Corporate Video Ads? - Hightower Video Production
Influencer marketing has literally taken advertising and content promotion to a whole new level, bringing brands closer to their target audience faster than traditional paid advertising. There is no limit to the types of content influencers can promote, and corporate video productions are not left o…
Original Research
Linqia
· Original study ↗
Methodology
2018 survey by marketing platform Linqia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 86% influencer marketing adoption rate. Source: Linqia (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-used-influencers-2017
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<blockquote cite="https://lighthousedata.io/data/marketers-used-influencers-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- influencer marketing adoption rate for marketers<br><small>Source: Linqia (2017) · <a href="https://lighthousedata.io/data/marketers-used-influencers-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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