B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- influencer marketing adoption rate for Marketing professionals (2022)
93% of marketing professionals have already initiated an influencer marketing strategy.
- The specific survey name, methodology, sample size, and geographic scope are not detailed in the source.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
geistm.com
Primary
Tier C
https://geistm.com/blog/could-influencers-be-the-key-to-great-marketing ↗
Source Article
Could Influencers Be The Key To Great Marketing? - GeistM
Could Influencers Be The Key To Great Marketing?
In today’s consumer-driven world, trust means everything. When making everyday purchases and investing in a product, it’s no wonder influencer marketing has become a priority for many brands. Unlike traditional marketing methods or celebrity endorseme…
Original Research
geistm.com
· Original study ↗
Methodology
Blog citing a recent unnamed survey of marketing professionals
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 84% | |
| 2022 (current) | 93% | +10.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing professionals: 93% influencer marketing adoption rate. Source: geistm.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-marketing-strategy-adoption-93pct
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<blockquote cite="https://lighthousedata.io/data/influencer-marketing-strategy-adoption-93pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- influencer marketing adoption rate for Marketing professionals<br><small>Source: geistm.com (2022) · <a href="https://lighthousedata.io/data/influencer-marketing-strategy-adoption-93pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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