B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- influencer marketing adoption rate for TikTok (2024)
45% of brands use TikTok for influencer marketing in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amworldgroup.com
Primary
Tier C
https://amworldgroup.com/blog/influencer-partnerships-to-boost-entertainment-brand ↗
Source Article
Influencer Partnerships for Entertainment Brands Guide | AMW®
Mastering Influencer Partnerships to Boost Your Entertainment Brand: The Winning Strategy
In today's rapidly evolving digital landscape, influencer partnerships have emerged as an effective and engaging brand-building strategy for businesses and personal brands alike. In the entertainment industry, …
Original Research
amworldgroup.com
· Original study ↗
Methodology
Share of brands using TikTok for influencer marketing, positioned as the second-most-used platform for Gen Z targeting; FAQ context dated 2024.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
TikTok: 45% influencer marketing adoption rate. Source: amworldgroup.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-influencer-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/tiktok-influencer-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- influencer marketing adoption rate for TikTok<br><small>Source: amworldgroup.com (2024) · <a href="https://lighthousedata.io/data/tiktok-influencer-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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