B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- influencer marketing adoption rate for French national advertisers with digital budgets exceeding €150,000 (2024)
In 2024, 28% of French national advertisers with digital budgets exceeding €150,000 used influencer marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ARPP / France Pub
Primary
Tier B
https://influencecorner.fr/marketing-dinfluence-budget-chiffres-cles ↗
Source Article
Marketing d'influence en France : quels budgets investir ?
Le marketing d’influence n’est plus un canal de niche
Il s’impose comme un pilier incontournable dans les stratégies de communication, aussi bien pour les marques nationales que locales. Pour la première fois, l’ARPP (Autorité de Régulation Professionnelle de la Publicité) et France Pub publient une…
Original Research
ARPP / France Pub
· Original study ↗
Methodology
Conditional adoption rate among national advertisers with digital budgets above €150,000
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French national advertisers with digital budgets exceeding €150,000: 28% influencer marketing adoption rate. Source: ARPP / France Pub (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influence-adoption-digital-budget-over-150k-2024
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<blockquote cite="https://lighthousedata.io/data/influence-adoption-digital-budget-over-150k-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- influencer marketing adoption rate for French national advertisers with digital budgets exceeding €150,000<br><small>Source: ARPP / France Pub (2024) · <a href="https://lighthousedata.io/data/influence-adoption-digital-budget-over-150k-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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