B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- influencer marketing adoption rate for Companies (2021)
According to a study by Influencer Marketing Hub, 63% of companies use influencer marketing as part of their marketing strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier C
https://affiliate-konferenz.ch/affiliate-marketing/affiliate-marketing-trends-erfolgreiche-strategie… ↗
Source Article
Affiliate Marketing Trends: Erfolgreiche Strategien für Ihre Kampagnen
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Publication year of the cited Influencer Marketing Hub study is not stated in the article; year reflects the article's 2021 affiliate marketing trends context. Cited second-hand via affiliate-konferenz.ch.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies: 63% influencer marketing adoption rate. Source: Influencer Marketing Hub (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/companies-using-influencer-marketing-63-percent
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<blockquote cite="https://lighthousedata.io/data/companies-using-influencer-marketing-63-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- influencer marketing adoption rate for Companies<br><small>Source: Influencer Marketing Hub (2021) · <a href="https://lighthousedata.io/data/companies-using-influencer-marketing-63-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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