B Evidence Grade B Use with Hedging Current

27%

27% — marketing percentage for marketers reporting sales-marketing alignment as a top challenge (2026)

Name: Marketing Percentage Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2026 · Unknown · HubSpot

Cite this stat Share How we verify

Source: HubSpot View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

27%

Unit

Percentage

Data Vintage

2026

Entity

marketers reporting sales-marketing alignment as a top challenge

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (31)

HubSpot Primary Tier A

https://www.hubspot.com/marketing-statistics ↗

Confidence: 76/100 Vintage: 2026

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Original Research

Google · Original study ↗

Trend Over Time

Period	Value	Change
2026 (current)	27%
2026 (current)	27%	0%

Segmentation

RoleAll marketers

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

marketers reporting sales-marketing alignment as a top challenge: 27% marketing percentage. Source: HubSpot (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/marketers-reporting-sales-marketing-alignment-challenge-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/marketers-reporting-sales-marketing-alignment-challenge-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> — marketing percentage for marketers reporting sales-marketing alignment as a top challenge<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketers-reporting-sales-marketing-alignment-challenge-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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