B Evidence Grade B Use with Hedging Current

14%

14% — marketing percentage for marketers naming mobile messaging for segmentation/personalization (2026)

Name: Marketing Percentage Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2026 · Unknown · U.S. Energy Information Administration

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Source: U.S. Energy Information Administration View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-13 · How we verify data →

Source verified Evidence graded

Value

14%

Unit

Percentage

Data Vintage

2026

Entity

marketers naming mobile messaging for segmentation/personalization

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (13)

U.S. Energy Information Administration Primary Tier A

https://www.eia.gov/todayinenergy/detail.php?id=67205 ↗

Confidence: 66/100 Vintage: 2026

Also cited by

Bynder https://www.bynder.com/en/state-of-content/

2026-02-17

DataReportal https://datareportal.com/reports/digital-2025-global-overview-report

2026-02-24

HubSpot https://blog.hubspot.com/marketing/video-marketing-statistics

2026-02-14

Blogging Wizard https://bloggingwizard.com/content-marketing-statistics-trends/

2026-02-15

Blogging Wizard https://bloggingwizard.com/marketing-automation-statistics/

2026-02-15

Shopify https://www.shopify.com/blog/email-marketing-statistics

2026-02-16

Influencer Marketing Hub https://influencermarketinghub.com/influencer-marketing-statistics/

2026-02-16

Hubspot https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

2026-02-16

Properexpression https://www.properexpression.com/content-marketing-statistics

2026-02-24

blog.hubspot.com https://blog.hubspot.com/marketing/how-video-consumption-is-changing

2026-03-09

HubSpot https://www.hubspot.com/marketing-statistics

2026-03-12

NY Times https://www.nytimes.com/2026/03/10/business/energy-environment/donald-trump-sola…

2026-03-13

Original Research

NY Times · Original study ↗

Trend Over Time

Period	Value	Change
2026 (current)	14%
2026 (current)	14%	0%

Segmentation

RoleAll marketers Channelmobile

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

marketers naming mobile messaging for segmentation/personalization: 14% marketing percentage. Source: U.S. Energy Information Administration (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-messaging-segmentation-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-messaging-segmentation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> — marketing percentage for marketers naming mobile messaging for segmentation/personalization<br><small>Source: U.S. Energy Information Administration (2026) · <a href="https://lighthousedata.io/data/mobile-messaging-segmentation-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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