B Evidence Grade B Use with Hedging Recent

8.5%

8.5% — marketing percentage for female audience aged 35-44 (2025)

2025  · Unknown  · University of Michigan

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Source: University of Michigan View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2025
Entity
female audience aged 35-44
Study Type
Unknown
Geography
Global
Trend
Stable
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence
Extraction
75
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
University of Michigan Primary Tier B
http://www.science20.com/news_articles/concussion_may_impact_men_and_women_differently-156643 ↗
Confidence: 41/100 Vintage: 2025
Source Article
New research suggests concussion may not significantly impair symptoms or cognitive skills for one gender over another, however, women may still experience greater symptoms and poorer cognitive performance at preseason testing. The study released today will be presented at the Sports Concussion Conf…
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Original Research
Datareportal · Original study ↗

Based on Instagram’s advertising audience only.

Study: Unknown n=707
RegionGlobal RoleSocial Media Manager Channelsocial
Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]
Plain Text
female audience aged 35-44: 8.5% marketing percentage. Source: University of Michigan (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/instagram-audience-age-35-44-female-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-audience-age-35-44-female-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> — marketing percentage for female audience aged 35-44<br><small>Source: University of Michigan (2025) · <a href="https://lighthousedata.io/data/instagram-audience-age-35-44-female-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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