B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.7x
2.7x -- incremental roas for MALK Organics Sponsored Product ads on DoorDash (2026)
MALK Organics achieved a 2.7X incremental ROAS in their Sponsored Product lift study on DoorDash.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.7x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoorDash Advertising
Primary
Tier A
https://advertising.doordash.com/en-ca/resources/sales-lift-measurement-for-cpg-brands ↗
Source Article
Sales Lift Measurement for CPG Brands
Original Research
DoorDash Advertising
· Original study ↗
Methodology
Sponsored Product lift study result reported by DoorDash; no explicit study date given so collection year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MALK Organics Sponsored Product ads on DoorDash: 2.7x incremental roas. Source: DoorDash Advertising (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/malk-organics-doordash-incremental-roas
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<blockquote cite="https://lighthousedata.io/data/malk-organics-doordash-incremental-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7x</strong> -- incremental roas for MALK Organics Sponsored Product ads on DoorDash<br><small>Source: DoorDash Advertising (2026) · <a href="https://lighthousedata.io/data/malk-organics-doordash-incremental-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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