B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- incremental roas for MALK Organics DoorDash Sponsored Product ads (2025-11)
MALK Organics achieved a 2.68X incremental ROAS from DoorDash Sponsored Product ads based on a November 2025 sales lift study.
- Based on sales lift measurement study conducted in November 2025 on Sponsored Product ads
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoorDash Advertising
Primary
Tier A
https://advertising.doordash.com/en-au/resources/malk-organics-reaches-new-audiences-with-ads ↗
Source Article
MALK Organics unlocks new-to
Original Research
DoorDash Advertising
· Original study ↗
Methodology
Based on sales lift measurement study conducted in November 2025 on Sponsored Product ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MALK Organics DoorDash Sponsored Product ads: 3 incremental roas. Source: DoorDash Advertising (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/malk-doordash-incremental-roas-2-68x
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<blockquote cite="https://lighthousedata.io/data/malk-doordash-incremental-roas-2-68x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- incremental roas for MALK Organics DoorDash Sponsored Product ads<br><small>Source: DoorDash Advertising (2025-11) · <a href="https://lighthousedata.io/data/malk-doordash-incremental-roas-2-68x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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