B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.4x
2.4x -- incremental roas for Kellanova (now part of Mars Snacking) Sponsored Product ads on DoorDash (Q4 2025)
Heritage Kellanova saw an incremental ROAS of 2.4X (ranging up to 2.9X across three studies) for Sponsored Product ads on DoorDash in Q4 2025.
- Represents the lower end of a range across three studies (2.4X to 2.9X)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.4x
Unit
Ratio
Data Vintage
Q4 2025
Entity
Sample Size
3
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoorDash Advertising
Primary
Tier A
https://advertising.doordash.com/en-ca/resources/sales-lift-measurement-for-cpg-brands ↗
Source Article
Sales Lift Measurement for CPG Brands
Original Research
DoorDash Advertising
· Original study ↗
Methodology
Source reported a range of 2.4X to 2.9X across three lift measurement studies; midpoint (2.65) extracted per normalization rules. iROAS calculated as difference in total sales between treatment and control groups divided by ad spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kellanova (now part of Mars Snacking) Sponsored Product ads on DoorDash: 2.4x incremental roas. Source: DoorDash Advertising (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kellanova-doordash-incremental-roas-q4-2025
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<blockquote cite="https://lighthousedata.io/data/kellanova-doordash-incremental-roas-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.4x</strong> -- incremental roas for Kellanova (now part of Mars Snacking) Sponsored Product ads on DoorDash<br><small>Source: DoorDash Advertising (Q4 2025) · <a href="https://lighthousedata.io/data/kellanova-doordash-incremental-roas-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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