B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.4x
4.4x -- incremental roas for Fetch (2025)
Fetch campaigns delivered an average incremental Return on Ad Spend (iROAS) of $4.40 across 32 ABCS studies.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.4x
Unit
Ratio
Data Vintage
2025
Entity
Sample Size
32
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ABCS / Fetch
Primary
Tier A
https://gofetch.blog/fetch-and-abcs/ ↗
Source Article
Fetch and ABCS Set New Marketing Measurement Standard
The marketing industry is at an inflection point.
After years of optimizing for impressions, reach, and modeled attribution, brands are demanding something deeper: proof. Proof that marketing not only reaches consumers but moves them, influencing awareness, loyalty, and purchase behavior in measurab…
Original Research
ABCS / Fetch
· Original study ↗
Methodology
Average incremental return on ad spend across 32 ABCS studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fetch: 4.4x incremental roas. Source: ABCS / Fetch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fetch-iroas-2025
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<blockquote cite="https://lighthousedata.io/data/fetch-iroas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.4x</strong> -- incremental roas for Fetch<br><small>Source: ABCS / Fetch (2025) · <a href="https://lighthousedata.io/data/fetch-iroas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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