B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- consumers researching online before purchase for luxury consumers (2024)
78% of luxury consumers research online before purchasing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.itshco.com/blog/iframe-trap-brand-embed-killing-dealer-seo ↗
Source Article
Why Your Brand Product Pages Are Invisible to Google (and What to Do About It)
What Is an Iframe Trap, and Why Does It Cost Authorized Dealers Leads?
A brand iframe trap is what happens when an authorized dealer embeds a luxury brand's "official" product feed on their website, only to discover that Google can't read, index, or rank any of that content. The iframe looks premium…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company Luxury Market Study 2024, cited by source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
luxury consumers: 78% consumers researching online before purchase. Source: Bain & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/luxury-consumers-online-research-78
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<blockquote cite="https://lighthousedata.io/data/luxury-consumers-online-research-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers researching online before purchase for luxury consumers<br><small>Source: Bain & Company (2024) · <a href="https://lighthousedata.io/data/luxury-consumers-online-research-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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