B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- consumers researching online before purchase for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eCommerce Foundation
Primary
Tier C
https://bigdomain.my/blog/the-pros-of-building-website-for-your-business/ ↗
Source Article
The pros of building website for your business | BigDomain.my Malaysia Domain
Original Research
eCommerce Foundation
· Original study ↗
Methodology
Cited from eCommerce Foundation; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% consumers researching online before purchase. Source: eCommerce Foundation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-before-purchase-88
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-research-before-purchase-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers researching online before purchase for consumers<br><small>Source: eCommerce Foundation (2026) · <a href="https://lighthousedata.io/data/consumers-research-before-purchase-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.