B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- consumers researching online before purchase for American consumers (2013)
58% of Americans search online or search on a mobile device to learn about products and services they're thinking about before buying.
- Secondary source citation of Google 2013 research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
http://www.webtechs.net/ ↗
Source Article
WebTechs.Net provides Web Design, SEO Services and Website Hosting in Phoenix Arizona!
Original Research
Google
· Original study ↗
Methodology
Cited from Google 2013 research by a secondary source (WebTechs.Net)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 58% consumers researching online before purchase. Source: Google (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-search-online-before-buying-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-search-online-before-buying-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumers researching online before purchase for American consumers<br><small>Source: Google (2013) · <a href="https://lighthousedata.io/data/americans-search-online-before-buying-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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