B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- consumers researching online before purchase for US consumers (2012)
85% of consumers in US research go online before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
themarketingblog.co.uk
Primary
Tier C
http://www.themarketingblog.co.uk/2012/03/some-brands-are-making-social-video-the-very-heart-of-thei… ↗
Source Article
“Some brands are making social video the very heart of their advertising strategy” / Sarah Wood,Unruly Media
Original Research
themarketingblog.co.uk
· Original study ↗
Methodology
US research cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 85% consumers researching online before purchase. Source: themarketingblog.co.uk (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-online-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-online-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers researching online before purchase for US consumers<br><small>Source: themarketingblog.co.uk (2012) · <a href="https://lighthousedata.io/data/consumers-online-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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