B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
733,400,000
733,400,000 -- digital impressions for Lume Deodorant (2020)
Pathmatics reported that Lume Deodorant earned 733.4 million digital impressions in 2020.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
733,400,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Pathmatics
Primary
Tier B
https://www.winmo.com/ad-sales/new-cmo-hires-q2-2021/ ↗
Source Article
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Original Research
Pathmatics
· Original study ↗
Methodology
Pathmatics estimated impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lume Deodorant: 733,400,000 digital impressions. Source: Pathmatics (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lume-digital-impressions-2020
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<blockquote cite="https://lighthousedata.io/data/lume-digital-impressions-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>733,400,000</strong> -- digital impressions for Lume Deodorant<br><small>Source: Pathmatics (2020) · <a href="https://lighthousedata.io/data/lume-digital-impressions-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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