B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5,000,000,000
5,000,000,000 -- digital impressions for NerdWallet (2021)
NerdWallet earned around 5 billion digital impressions in 2021.
- Value is described as approximate ('around 5b')
- Based on Pathmatics tracking
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pathmatics
Primary
Tier B
https://www.winmo.com/agency-new-business/101-ooh-advertisers-planning-in-q2-2022/ ↗
Source Article
101 OOH Advertisers Planning in Q2 2022
Traditionally, OOH advertising is where creativity shines. Out-of-home advertising brings messages into shared public spaces, making context matter. A brand shows up, literally, on someone’s drive or during an event they’re attending. These real-world moments …
Original Research
Pathmatics
· Original study ↗
Methodology
Pathmatics digital ad tracking data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 5,000,000,000 | |
| 2022 | 3,500,000,000 | -30.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
NerdWallet: 5,000,000,000 digital impressions. Source: Pathmatics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nerdwallet-digital-impressions-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nerdwallet-digital-impressions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000,000</strong> -- digital impressions for NerdWallet<br><small>Source: Pathmatics (2021) · <a href="https://lighthousedata.io/data/nerdwallet-digital-impressions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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