B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64,000,000
64,000,000 -- digital impressions for 19 Crimes (2021)
19 Crimes earned approximately 64 million digital impressions in 2021 across Instagram, mobile display, desktop display, Facebook, and desktop video ads.
- Approximate value (~64m)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pathmatics (cited by Winmo)
Primary
Tier B
https://www.winmo.com/agency-new-business/4-brands-increasing-instagram-spending-q2-2022/ ↗
Source Article
4 Brands Increasing Instagram Spending: Q2 2022
4 Brands Increasing Instagram Spending: Q2 2022
Yes, we may be spending more and more hours on TikTok, but don’t forget about Instagram either. The social app remains one of the most used social media sites, with 55.8% of projected social networking use in the United States. With 80% of Instagram us…
Original Research
Pathmatics (cited by Winmo)
· Original study ↗
Methodology
Pathmatics impression tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
19 Crimes: 64,000,000 digital impressions. Source: Pathmatics (cited by Winmo) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/19crimes-digital-impressions-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/19crimes-digital-impressions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64,000,000</strong> -- digital impressions for 19 Crimes<br><small>Source: Pathmatics (cited by Winmo) (2021) · <a href="https://lighthousedata.io/data/19crimes-digital-impressions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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