B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,500,000,000
3,500,000,000 -- digital impressions for NerdWallet (2022)
NerdWallet earned approximately 3.5 billion digital impressions in 2022.
- Approximation (around 3.5b)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,500,000,000
Unit
Count
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Winmo
Primary
Tier B
https://www.winmo.com/ad-sales/34-brands-with-direct-buys-on-youtube-ios-desktop/ ↗
Source Article
List Download: 34 Brands with Direct Buys on YouTube (iOS & Desktop)
List Download: 34 Brands with Direct Buys on YouTube (iOS & Desktop)
YouTube is a melting pot of content consumers and creators, making it one of the go-to advertising destinations for savvy brands. The social platform skews toward younger audiences, users that actively engage with the platform, and…
Original Research
Winmo
· Original study ↗
Methodology
Winmo estimated digital impressions
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 5,000,000,000 | |
| 2022 (current) | 3,500,000,000 | -30.0% |
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
NerdWallet: 3,500,000,000 digital impressions. Source: Winmo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nerdwallet-2022-digital-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nerdwallet-2022-digital-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,500,000,000</strong> -- digital impressions for NerdWallet<br><small>Source: Winmo (2022) · <a href="https://lighthousedata.io/data/nerdwallet-2022-digital-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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