B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5
5 -- return on ad spend for L'Oréal Thailand (Performance Max for Marketplaces) (2025)
L'Oréal Thailand achieved a 5X return on ad spend (ROAS) by leveraging Performance Max for Marketplaces.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-ads-data-driven-growth ↗
Source Article
Leverage Google Ads for Data-Driven Growth | Topkee
Singapore
In today’s digital age, the advertising landscape has undergone a seismic shift. Brands are leveraging data-driven strategies to deliver personalized, impactful messages to their target audiences. At the forefront of this transformation is Google Ads, a platform that combines data analytic…
Original Research
Google
· Original study ↗
Methodology
Google case study of single advertiser campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
L'Oréal Thailand (Performance Max for Marketplaces): 5 return on ad spend. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal-thailand-pmax-roas
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<blockquote cite="https://lighthousedata.io/data/loreal-thailand-pmax-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- return on ad spend for L'Oréal Thailand (Performance Max for Marketplaces)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/loreal-thailand-pmax-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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