B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- brand recall rate for consumers receiving logoed products (2025)
66% of consumers report being able to name the brand on a promotional/logoed product received in the previous 12 months.
- Secondary citation of a PPAI report
- Self-reported recall by consumers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PPAI
Primary
Tier C
https://swagdrop.com/corporate-gifting-companies/ ↗
Source Article
Top 10 Corporate Gifting Companies & Platforms [2025]
If you’re looking for an effective way to strengthen your ties with clients and employees, look no further than corporate gifting.
Even a small token of your appreciation can go a long way and leave a lasting impression.
Still, finding the right custom gifts for your brand and audience can be tough.…
Original Research
PPAI
· Original study ↗
Methodology
PPAI report cited by SwagDrop; recall within past 12 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers receiving logoed products: 66% brand recall rate. Source: PPAI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/logoed-product-brand-recall-66
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<blockquote cite="https://lighthousedata.io/data/logoed-product-brand-recall-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- brand recall rate for consumers receiving logoed products<br><small>Source: PPAI (2025) · <a href="https://lighthousedata.io/data/logoed-product-brand-recall-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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