B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
2.72%
2.72% -- campaign response rate for Credit union loan propensity model campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marquis
Primary
Tier B
https://gomarquis.com/our-thinking/articles/utilizing-supplemental-data-to-sustain-member-engagement ↗
Source Article
Utilizing supplemental data to sustain member engagement
Utilizing supplemental data to sustain member engagement
The challenges presented to credit unions in the effort to grow and retain member relationships are significant. Consider these stats:
- About 79% of consumers consider their financial institution transactional. They don’t see it as relational…
Original Research
Marquis
· Original study ↗
Methodology
Average across several credit union campaigns using loan propensity models for audience targeting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Credit union loan propensity model campaigns: 2.72% campaign response rate. Source: Marquis (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loan-propensity-campaign-response-2-72pct
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<blockquote cite="https://lighthousedata.io/data/loan-propensity-campaign-response-2-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.72%</strong> -- campaign response rate for Credit union loan propensity model campaigns<br><small>Source: Marquis (2024) · <a href="https://lighthousedata.io/data/loan-propensity-campaign-response-2-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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