B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.6%
3.6% -- click through rate for LinkedIn InMail messages (sponsored) (2021)
LinkedIn Sponsored InMails have a 3.6% click-through rate according to LinkedIn claims.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (7)
Neal Schaffer
Primary
Tier B
https://nealschaffer.com/linkedin-inmail/ ↗
Source Article
What is a LinkedIn InMail and How to Leverage Them
LinkedIn is a great place for networking, whether it be for your career or for business, but what happens when you want to contact someone that you are not connected to on LinkedIn? Regular messaging is available only between people who are connected to you. Enter the LinkedIn InMail, the internal L…
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Original Research
Neal Schaffer
· Original study ↗
Methodology
Source: LinkedIn, reported in the article.
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn InMail messages (sponsored): 3.6% click through rate. Source: Neal Schaffer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-inmail-sponsored-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-inmail-sponsored-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- click through rate for LinkedIn InMail messages (sponsored)<br><small>Source: Neal Schaffer (2021) · <a href="https://lighthousedata.io/data/linkedin-inmail-sponsored-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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