B
Evidence Grade B
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Aging
0.48%
0.48% -- click through rate for LinkedIn Ads campaigns (2024)
The current benchmark click-through rate (CTR) for LinkedIn Ads traffic campaigns is 0.48%.
- Performance metrics vary depending on industry, targeting settings, and campaign goals.
Attribution:
View source
Lighthouse Research Team
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Source verified
Evidence graded
Value
0.48%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Webwings
Primary
Tier A
https://www.webwings.at/ratgeber/linkedin-ads-benchmarks/ ↗
Source Article
LinkedIn Ads Benchmarks – Wie gut ist deine Kampagnen-Performance?
LinkedIn Ads Benchmarks für 2024
Wie gut performen deine LinkedIn Ads Kampagnen? Hier sind die wichtigsten Benchmarks, mit denen du deine Kampagnenleistung vergleichen kannst. Zusätzlich lernst du, welche Kennzahlen aus unserer Sicht besonders nützlich sind.
Natürlich sind diese Benchmarks nur Richt…
Also cited by
TelegramAds.agency
https://www.telegramads.agency/performance-benchmarks-for-telegram-ads
2026-09-26
Original Research
Webwings
· Original study ↗
Methodology
Average benchmark for click-through rate (CTR) in 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn Ads campaigns: 0.48% click through rate. Source: Webwings (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-ads-benchmarks-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/linkedin-ads-benchmarks-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.48%</strong> -- click through rate for LinkedIn Ads campaigns<br><small>Source: Webwings (2024) · <a href="https://lighthousedata.io/data/linkedin-ads-benchmarks-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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