B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- brand recall uplift for Logos placed on the left (NNG research) (2023)
NNG research found that logos placed on the left have an 89% higher brand recall.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier C
https://www.designhill.com/design-blog/top-tips-to-use-your-company-logo-in-email-marketing/ ↗
Source Article
Top Tips to Use Your Company Logo in Email Marketing - Designhill
Last updated on January 31st, 2023
A logo is your brand’s physical representation, both online and offline. You use it everywhere from employee uniforms to social media campaigns. The one place you might not have thought about is your email marketing. Putting a logo in the email may seem like a no-b…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Cited as Nielsen Norman Group research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Logos placed on the left (NNG research): 89% brand recall uplift. Source: Nielsen Norman Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/left-logo-brand-recall-nng
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<blockquote cite="https://lighthousedata.io/data/left-logo-brand-recall-nng" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- brand recall uplift for Logos placed on the left (NNG research)<br><small>Source: Nielsen Norman Group (2023) · <a href="https://lighthousedata.io/data/left-logo-brand-recall-nng" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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