B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
30%
30% -- brand recall uplift for trade show attendees participating in gamified activities (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Event Marketing Institute
Primary
Tier C
https://www.vivacreative.com/blog/trade-show-marketing-gamification-insights ↗
Source Article
Recent Insights on Gamification in Trade Show Marketing
Recent Insights on Gamification in Trade Show Marketing
Gamification has been increasingly embraced by marketers looking to enhance engagement and create memorable experiences at trade shows. In recent years, compelling research has highlighted its effectiveness in capturing attendee attention and b…
Original Research
Event Marketing Institute
· Original study ↗
Methodology
Study by Event Marketing Institute as cited by Viva Creative blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show attendees participating in gamified activities: 30% brand recall uplift. Source: Event Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gamification-brand-recall-30pct
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<blockquote cite="https://lighthousedata.io/data/gamification-brand-recall-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand recall uplift for trade show attendees participating in gamified activities<br><small>Source: Event Marketing Institute (2024) · <a href="https://lighthousedata.io/data/gamification-brand-recall-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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