B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brand recall uplift for consumers (2025)
Consumers are 80% more likely to remember a brand that delivers a meaningful experience.
- Secondary citation attributing to Deloitte without specific study details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://merchandeffect.com/projects/father-s-day-x-edrington ↗
Source Article
Father's Day x Edrington - Merch & Effect portfolio
Father’s Day isn’t just about celebrating dads, it’s about honouring the people who shaped us. This year, we reimagined the whisky giftbox as a vessel for connection, memory, and playful affection. Because while the bottle delights, it’s the thought that lingers.
Each brand took a different path to …
Original Research
Deloitte
· Original study ↗
Methodology
Attributed to Deloitte; no specific study named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% brand recall uplift. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-experience-recall-deloitte
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<blockquote cite="https://lighthousedata.io/data/brand-experience-recall-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recall uplift for consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/brand-experience-recall-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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